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The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style. Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first time, the preppy story is told completely and beautifully with iconic photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms.
Authors Jeffrey Banks and Doria de La Chapelle also examine the retailers (such as Ivy progenitor, J. Press) and the fashion designers who took the style from Look to Lifestyle.
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